0:25
Neil Patel explains how to test hooks on Twitter, edit underperforming tweets in the first 10 minutes, then reuse winning hooks across long-form and short-form content.
Neil Patel explains how to test hooks on Twitter, edit underperforming tweets in the first 10 minutes, then reuse winning hooks across long-form and short-form content.
If your hook sucks, the rest of your content, no matter how good it is, just won't perform that well. So what I love doing is on Twitter, I will go in, I'll brainstorm hooks, and then create the rest of the content based on that. And if something doesn't do well in the first like 10 minutes that it's live on Twitter, I'll go in and edit it. And then what I do is I change up the hook, and then if it starts doing better, now I got my hook for when I record my long-form and even short-form content from that tweet.
