Matt Paulson's "Make Money Button" auto-segments email subscribers who click 3 emails in 7 days into a high-engagement list with 85% open rates. He runs sequential offers to these engaged users, then gives them a 21-30 day cooldown. The strategy has generated tens of millions in revenue.
And speaking of email, there was a guy that you talked to named Matthew Paulson. I think we both follow him on X. Matt Paulson. Yes. Matt Paulson. And he had this strategy that has helped him generate, I think Eric mentioned yesterday at the event, what was it? How many millions? He's pretty public about his numbers. Was it like $50, $60 million? Yeah, he's pretty public.
I think in public he said $40 million, $50, $60 million. Let's just say something around that range, $40 to $60 million a year. And he's been running this email list newsletter MarketBeat for quite a while. And he has this concept known as the Make Money Button. And the way the Make Money Button works is if you opt into his investment newsletter, right? They give you tips and things like that. If you click 3 emails within the first 7 days, you get put onto this Make Money Button list, okay? What the Make Money Button list is, it has your primary offer. So you can have different products and services. So you might get one, here's a product service offering over here because you're very engaged, right? Your open rate's going to be extremely high. And I implemented this make money button and our open rates on that particular segment is like 85%, Neil. So then it goes one offer, you get another offer 2, 3 days later and another offer, and you can just keep going through all your offers. Now, the way it works is after you go through that sequence, you are on a cooldown for the next 30 days or so, or you can be a little more aggressive and say 21 days. Now, after 30 days or so, you click 3 emails again in 7 days, guess what? You go right back onto the make money button list again and you cycle through. So you should probably be adjusting that segment and updating it every quarter. Or so because you don't want to burn people out. But the whole idea here is that if he's added a lot of value and clearly you find a lot of value in his list, then he will auto-segment you into this other one and then run you through that. And I think that's been genius. And he said that's made him millions and millions of dollars.
