Neil Trusts Meta's New AI Agent More Than ChatGPT

All right, guys, we're going to start with Meta Muse today. This is the first time Neil in a very long time wanted to talk about AI first. We're going to talk about AI. I'm going to talk about how I've been using it, what the implications are. Neil's got some thoughts as well. Let's start with you first, Neil. Like, have you been using it? Has your team been using it? Like, what are your thoughts around Meta Muse? And just so everyone knows, Meta Muse is the new autonomous agent that Meta came out with, which basically competes with agents such as Hermes, It competes with agents such as GrokBot. It competes with agents such as Instinct. And so this is their foray into autonomous agents.

Yeah, so I've been playing with it a little bit. I know my team uses it quite frequently. It helps with a lot of basic tasks that you could have assistant do, such as like emails and filtering and sorting. And, you know, it can do much more than that, but I was just trying to break it down on a very, very basic level that can apply to anyone here. The reason I think MetaMuse will succeed and actually do better than a lot of the counterparts— this is just my personal take— is Meta has trust. Say what you want about Meta and, you know, their lawsuit regarding exploiting or showing kids addictive content. Meta's a really big company. I know the others are too, but they've been around for a long time. And people already have a lot of sensitive information on Meta, so they already trust them. And people are worried about Anthropic and OpenAI and all these hacking concerns and safety. I've done experiments with OpenAI or ChatGPT specifically where I deleted all my history and waited, you know, and deleted all the files and waited 30 days and it was still pulling stuff up that it shouldn't have been able to pull up, you know, 35, 40 days later. They could claim that they're deleting all of it, but my experience with some of these other platforms on a trust issue isn't— they're not at a place where I think people truly trust them, where I don't really worry about that from Microsoft, Amazon, Google, Meta. I don't have those concerns, but I do have those concerns with OpenAI, Anthropic. Grok, I would put as unknown when it comes to trust factor. I'm not saying I trust it as much. I don't trust it as much as a Facebook or Google or Amazon or Microsoft, but I trust it more than OpenAI and I trust it more than Anthropic.

Yeah. So here's what I'll say. I've become buddy buddies with the GrokBot people. I've been like texting them, right? So they gave me their phone number, so I'm just texting them and then I've almost become like an official spokesperson for them, unofficial spokesperson, because they've been hooking it up with stuff, right? Here's what I'll say about Mark. So GrokBot, real quick, I trust GrokBot because when I talk to these people, they're the Cursor team, basically. So the Cursor team, the SpaceX team, when you listen to these people, I don't know if you listened to the Gwynne Shotwell and Elon Musk interview with the All-In podcast, because they had the conference earlier this week in LA, right?

Right.

When you listen to these people talk, when you look at what they've built so far, I'm like, there's trust there. I would say with Meta, I think it's 3.5 billion people in the world use Meta products every day. So you can say whether you like them or not, you don't trust them. Like, the fact of the matter is, I think this is close to half of the world uses them every single day, right? Now, here's what I like. So Neil and I, we know this guy, Ryan Deiss, right? He's a great marketer. And I think he's doing a really good job with his Instagram right now. In fact, Neil, I think the formats that he's using, I'm like, oh, Clearly, I think you should be doing it, Neil. I think I should be doing it as well. I'm just, I'm speaking for you as well, right? And you can disagree with me. That's fine. Let me just show you what he has. Okay. So Neil, I'm sharing my phone with you right now. Those of you that can see my screen. So this is my phone. I'm in my phone right now. I'm looking at Ryan, right? And when I look at his videos, you know, he, from my understanding, and Neil, correct me if I'm wrong, but he's very focused on this scalable business, which is like helping other companies, like with operating systems and things like that, right? And so, you know, a lot of his videos over here, um, I think you have like, what, 800,000 followers or something on, on, um, Instagram?

Can't be that high, but yeah, I have more than him.

Yeah, so he has 115,000, right? And so he has like 20,000 views over here, 10,000 views, 16,000 views. And so when I look at these things, okay, 8,000 views. Here's the thing, if we look at this, um, you know, do not hire a COO, attribution is scam, or expansion stage tier list, this is very niche-specific content, right? He is trying to target a specific type of founder, I would say, right?

I don't think it's niche. I think he actually goes quite broad. I follow him. I've seen almost all his content.

I think he's going for $20 million plus founders when he does content like this, right? He is trying to say, hey, like different stages, because he knows people are going to grow into a certain stage, but he's just trying to show you the different— like we're talking about management here. We're talking about, do you— when do you hire a COO or not? I don't think that's a very big TAM deal.

It is. He's going after entrepreneurs. He's going after the whole market of entrepreneurs from everything that I can see.

Yeah, but what I'm saying here is that to me it's a little more specific. Would you agree that it's a little more specific than what— how Hormozi targets with his content?

How Hormozi used to target in the past or now? Hormozi actually creates very specific content in today's world around like HVAC and, uh, service-based businesses. But I get what you mean. If you go back 6 months ago or a year ago, Hormozi's was more broad. I think Ryan, to be specific on TAM, I think Ryan goes after entrepreneurs and it's a pretty big category when you look at it population-wise. But the specific type of content that he's creating from a dollar perspective may not have the biggest TAM.

Yeah, so Neil, let me show you some more examples here, right? Just to make the case from my side and then we'll go back into the Metamuse thing real quick. So if I look at this one, okay, Marketing channels at $20 million tier list. Okay, clearly that's $20— Neil, you even like this one too.

Yeah.

So the $20 million tier list, right? So he's targeting $20 million plus companies. Now if you look at this one, blind ranking hires at $20 million in revenue, right? This one has— so that one, the tier one's 30,000, uh, views, 9,000 over here, and then 12,000 on this one, metrics at $20 million. My point of saying this right now is I like his channel because even though the views are less He is targeting specifically here, and I think his formats, the formats that he's targeting over here are really good, right? He's got reaction videos, tier lists, and things like that. So with my Muse, let me just show you what I did, right? So my MetaMuse, Neil, I was just like, hey, so my MetaMuse is called Doodoo. And so I just asked Doodoo over here, I said, hey, I want you to look at Ryan Deiss's Instagram channel and Ryan's overlay over here. Okay, here's a degree. Here's a A marketing degree in four books. It's like, here's your version: a revenue agent degree in four bots. I'm like, okay, not bad. I'm not going to say it's great, right? Not bad. Bad, better, best. Bad, better, and best marketing habits from two hundred k to twenty million. That's that's Ryan's right. My version might be bad, better, best AI agent strategy two hundred k to twenty million. Bad, better, best. So at least this is less thinking on my side. I already know a format that works, and I can take all the best formats that I like, all the best offers I like, or like. whoever I think is a competitor, and we can look at all their ad libraries, they have the largest corpus of data because they own Meta, right? They own Meta ads. And so for me, I'm able to do a lot more things that I can't do necessarily with the other agents. And I also have connection to Tailscale. What Tailscale does, it's a little software that allows you to build like a private network of all the different devices that you have, right? So it could be your phone, your other computers and things like that. This allows Meta Muse to control all those other devices. And so I can do more ultimately. And so they've already got the network as well, to Neil's point, they already have the trust. And if I want to grow my Instagram, I'm going to go to them first. If I want to grow my Meta ads, I'm going to go to them first. If I want to understand who's performing really well from an ad library standpoint, they can do a deeper analysis there. And so that's why I think it's good for organic social. And I think it's also good for paid social as well.

Yeah, but to go back, and I think this is the problem with social media, if you look at the examples Eric gave, And even a lot of the content Eric creates and even the content that I create, I think all 3 of us don't get specific enough. And I'm actually having this debate with my team. I have a call with them at 2:00 PM today about this in which it's still too broad. Like if you look at like the 4 best or marketing degrees, like this is not stuff that's going to generate customers. And I think we're in a world, or not even think, I know we're in a world where People can get knowledge from anywhere. They can get general knowledge from just ChatGPT or Google or YouTube videos, but most of that stuff doesn't actually drive revenue. And I believe the more specific you get with your content, even if it drives 1/3, 1/4, 1/5 the views, at least from our own data that we see, it just drives more revenue, right? So instead of like, here's the best way to do GEO and get ChatGPT to mention you, And I have some generic videos. I know Eric liked one of them and he even sent me one where my team messed up the labeling on one of the videos. So appreciate that, Eric, in which I did a video on AEO versus SEO versus GEO. I still believe that was too generic. And I was telling my team, I'm like, we should be talking about how to do GEO in 50 different languages in 50 different countries on one domain or 5 different domains or stuff like that. Or You know, how do you get ChatGPT, how do you get ChatGPT to pull from your regional brand instead of your international brand? And I think these are very specific problems that big companies have. They won't get tons of views, but you'll really see the revenue from that in the long run.

Real quick, if you want to acquire customers faster and more efficiently this year with the latest strategies and tactics, then check out singlegrain.com. That is my ad agency. Again, www.singlegrain.com. Check it out. And if it seems like a fit, we'll get in touch and help you with a free marketing plan. So 2 things I want to call out here. So I was listening to the Nick Shirley. So Nick Shirley, he's the guy that exposes fraud on YouTube. I was listening to his interview on the All-In event this week, right? This morning when I was at the gym. And what's interesting is Jason Calacanis is like, hey, why put yourself into danger when you're exposing fraud? Like your physical body is there. Like people want to like attack you and things like that. Why put yourself into danger? He's like, it gets more views, right? And so, we're in a world right now where things get more views. People need entertainment and I've seen it. Like, I've seen people just doom scroll all the time, right? And so, we kind of have to play into that. That's like just how the world works situation. But the other thing is, I saw this marketer who I think he does a great job, Alex Garcia. So, he's getting— it's interesting. He hosted a dinner with a bunch of entrepreneurs, right? And a bunch of marketers. And everyone, I think, is wearing a mic and like everyone's getting recorded on the conversations they're having. So I'm not sure I would do that because I'd rather have a more open conversation.

No.

Yeah, I don't— like when I host a private dinner, like I want to talk about stuff that won't get outside the room, right? So anyway, but he was just saying, look, man, like let's say you're a creator and then you're used to getting, you know, 2 million views a video or something like that. And when you have a video that you put out there and it gets 100,000 views, you consider it bad because you've tried to sell in that video. That's actually a really good video, right? So what I'm really trying to say here is like, okay, on one end, people have to create for other— to entertain almost the audience. That's one piece of it, which is why the formats work so well, which is why, Neil, when you and I just teach, those formats don't do well on Instagram, right? Or short form. They used to, but the algorithms have changed quite a bit because the stakes have changed in terms of what people want. But also the second piece too is like, if you have more followers, like I look at— and followers aren't the main thing, but if you have more reach, I would say, In general, you can actually afford to go wider TAM sometimes, but sometimes you can go a little— you can try to sell on a video and you might get way less views. Instead of 2 million, you get 100,000. Well, that's still a pretty good video.

So yeah, and I also think it's the type of business that you run too, right? If you're in B2C, I totally get the view game. And in B2B, it could be as well, because if your market is broad enough in B2B, like you're selling software for $50 or $100, it's pretty broad, you may want to start going to a larger TAM. What I found, at least with my business, is our best clients are enterprise clients. The churn is less. No matter how much marketing that I do that is broad, it doesn't cause them to convert. The more specific content I create, the better off I do. And a real-life example of this is I just came back from Ecuador last night. Like no joke, at midnight. And when I was speaking in Ecuador, I talk about, you know, how to do marketing in the new age. There's a lot of companies there. Ecuador has roughly 80 million dollar— or 80 million, not dollar, 80 million, uh, you know, population. A lot of the banks were there. A lot of the car manufacturers were there. It was just a lot of logistics companies. And you'd be like, logistics? There's money in logistics. Like some of these shipping container companies, generate billions and billions of dollars every single week in revenue. So it was, and it was an expensive conference, so it was pretty much pure enterprise. A lot of telcos were there, et cetera. Even after my presentation, you want to know that when I was talking to most people, how many of them do you think knew I had an agency? If you had to take a guess, Eric?

Maybe 25%.

Eric's very nice. It was probably, if I had to guess, closer to like 2 or 3%.

Wow, 2 or 3%. That's crazy.

And they follow me, they see a lot of the broad content. Not one of them in the room hired us, okay? Not in the past. They weren't even thinking about us current. They look at me as a personal brand. And when I talk about my ad agency, NP Digital, which is one of the reasons why I speak at all these events because it gets the name more out there, They think that it's great education and it helps them figure out where to go in the future with their other ad agencies and prospects. I even met one of the guys who runs Omnicom for Ecuador, all right, which Omnicom is one of the largest agencies out there. He's like, oh, I didn't know you had an agency. And, you know, the main point I'm making is depending on who your ideal audience is, like mine is Enterprise and I'm trying to go up to larger and larger organizations because like Accenture does not look at us as enterprise. They would look at us as maybe mid-market because for Accenture, a decent contract is maybe, you know, $10 million. A larger contract starts getting into the 9 figures. We're not enterprise if you compare it to how much Accenture charges. But if you look at Accenture, even though they're posting all this type of content online and you should do marketing, when you go too broad, it doesn't cause Accentures of the world to be worth $200 billion. You have to do very specific marketing to your ideal customer to really grow if your goal is enterprise. But I would say it's different if your goal is a bigger TAM from a population perspective, like selling toilet paper or selling to SMBs versus going after very specific pool of people and there's a much smaller pool. And to use Ryan as an example, his population TAM, of going after entrepreneurs that are doing $20 million plus in revenue is much bigger than my TAM, where we're looking for companies ideally generating at least $1 billion in revenue a year or more.

So I have an idea, Neil. Do you want to hear the idea?

Uh-huh.

Okay, but first you have to put your microphone in front of you.

Okay.

All right, there we go. All right, so I had a guy, his name's Ryan To, very smart social media strategist, right? And he's done really well with his Instagrams. And he's like, you know what your problem is? And I'm like, what's the problem? So, he did an audit for me, right? And I think this audit applies to both you and me. And so, he's like, the problem is both you and Neil, so he spoke about both of us, is you two have credibility. He's like, a young person like me, because he's in his early or mid-20s right now, we don't have credibility. So, we have to do all this other stuff and formats, and we have to record in all these different ways and record like you're in the shower, maybe you're in the airplane or whatever, right? The more interesting it is, like whatever, you're on the toilet, Whatever, right? He's like, but you're missing something. I'm like, what am I missing, right? So he sends me this audit document and he's like, you can lead with a hook to get people in, but you should have a secondary hook. I'm like, what's a secondary hook? He's like, because you have credibility, it's like, hey, okay, you know, ChatGPT-6 Astra is amazing. You know, by the way, my name is Neil Patel and my company MP Digital has worked with Fortune 500s or da da da da da, right? For like a quick one-liner. He's like, that helps people understand who you are and then you can go into the video. And I'm like, doesn't that drop the retention? He's like, doesn't matter because you're trying to get more sales at the end of the day, right? I'm like, huh. So I just started doing that recently. I don't know how that's going to go, but my sense is like, it's starting to feel more natural because I do see people include that sometimes. I'm like, yeah, why aren't we not doing that? I'm like, maybe you can do it too. So I'm just going to pass it over to you. You do it if you want.

No, I already do it. And you know where I got this idea from? You. You told me to start doing it on YouTube. I said, I've been doing it for 6 plus years now.

Not on YouTube, for IG Reels. On YouTube, I told you to add the mid-roll. So I watched one of your videos recently. You put the ad at the end. I like to put it at 25%.

No, we don't do end, we don't do mid-roll, we don't do beginning. We do wherever it fits naturally. So what we found is with YouTube, we see a massive drop-off the moment we say it, but we still say it and we say it wherever it's natural or it makes sense. But, you know, we don't do it on Reels like you're saying.

Yeah. So he said he brought that up on Reels. And so like first I thought it was a little awkward, but I started doing it a little. I need to do it. I need I just started testing this, right? I'm going to need to test it a lot more. But once he brought that up, I started noticing some other people that do it. I'm like, it is actually fairly natural to see it. And so once they watch like, I don't know, 7 or 14 of your reels or whatever, and they've seen that enough times, like they should remember that you have an agency. So my, my, my bet is like, that's worth testing. If we come back to this in a year, maybe that 2 to 3% number is maybe like 10%. Yeah.

Yeah, no, I, I think it's worth testing.

All right, so anyway guys, that is it for today. We hope you enjoyed it and we'll catch you tomorrow.

Bye.