Netflix's ad-supported tier has drawn 23 million U.S. subscribers at $6.99 a month, roughly half the standard plan price. This lower-cost option could represent around 30% of Netflix's total user base, creating a new marketing opportunity for brands to reach budget-conscious viewers.
Did you know that Netflix now has 23 million users on its ad-supported program? That means those are people paying a cheaper amount. In the US, the plan costs $6.99 a month, less than half the price of the standard plan. I think standard plan still has some ads in there, but you have a lot less ads. But I think this is an opportunity for marketers because if it's like 30% of their user base or whatever, then this is more attention for you to go after.
