Never chase short-term marketing tactics

7 Jun 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Never chase short-term marketing tactics" (created 2026-06-07). The excerpt is a short English dialog between two speakers (unnamed) offering marketing advice: warning that high short-term ROI tactics tend not to last, and recommending long-term strategies, relationship-building, collaborations, and compounding returns over time. Metadata indicates a YouTube content type and includes a thumbnail URL.

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Any marketing tactic that produces high short-term ROI, usually 9 out of 10 times won't last long. The reason being is you're spending energy, time, money on these short-term tactics that will go away. And then what you'll find is 2, 3 years later, all the effort and the money and the time you spent from previous tactics won't help you. Versus if you took the long-term approach, spent the time and money, if you keep doing those kind of strategies, the results start compounding and your ROI is much higher.
If you're an algorithm and you're like, whoa, people are really gaming this thing where it's like listicle, or if you're self-serving and everyone's doing it right now, it's pretty easy to identify if you're an algorithm. So you're better off thinking about collaborating with other people, building long-term relationships, and then doing that type of strategy. It's a relationship that you're going to get. You're going to be able to get a lot more from that partnership.