Never chase short-term marketing tactics

7 Jun 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Never chase short-term marketing tactics" (created 2026-06-07). The excerpt is a short diarized transcript between two unnamed speakers (labeled Speaker A and Speaker B) discussing marketing strategy: Speaker A warns that high short-term ROI tactics often don't last and contrasts them with long-term approaches that compound returns over years; Speaker B advises against algorithm-gaming (e.g., listicles) and recommends building long-term collaborations and partnerships for more durable results. A thumbnail URL is provided in the metadata.

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Any marketing tactic that produces high short-term ROI, usually 9 out of 10 times won't last long. The reason being is you're spending energy, time, money on these short-term tactics that will go away. And then what you'll find is 2, 3 years later, all the effort and the money and the time you spent from previous tactics won't help you. Versus if you took the long-term approach, spent the time and money, if you keep doing those kind of strategies, the results start compounding and your ROI is much higher.
If you're an algorithm and you're like, whoa, people are really gaming this thing where it's like listicle, or if you're self-serving and everyone's doing it right now, it's pretty easy to identify if you're an algorithm. So you're better off thinking about collaborating with other people, building long-term relationships, and then doing that type of strategy. It's a relationship that you're going to get. You're going to be able to get a lot more from that partnership.