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Eric Siu breaks down the core marketing move: find where your audience actually is, pick one channel you can execute well, and scale it before adding more. Reddit, YouTube, Twitter. Master one first.
Eric Siu breaks down the core marketing move: find where your audience actually is, pick one channel you can execute well, and scale it before adding more. Reddit, YouTube, Twitter. Master one first.
Marketing 101, marketing is bringing people to the point of sale. And so looking for where your attention actually is, it might be on Reddit, like it might be on YouTube, it might be on Twitter. So you have to do some upfront strategic work and then figure out, okay, where's my audience actually hanging out? And knowing that business is a game of resource allocation, that you have to allocate your resources into the channel that you're most comfortable with. And then once you have more resources, once you max out a channel, then you can start to expand.
