Watch out for advisors who flash luxury cars, famous photos, and overpromise results. Seth Godin called all marketers liars, and these people use social proof to sell fake narratives. Seek mentors who drive a Honda Civic and have actual lived experience instead.
So people are going to meet charlatans. So let me tell you what to avoid first before we figure out what to do. The people who overpromise what they can do, the people who talk about themselves so much and don't have receipts and rely a lot on social proof, you have to be a little careful of. They know that a trigger for us is if I take pictures with famous people, if I have fancy cars, live in a nice house, and seem to be dating the right kinds of people, they use that in lieu of real work, real experience. And then they pull you into a web and you are complicit in the lie. Seth Godin writes about this. All marketers are liars and we're complicit in the lie. We want to believe that. What's more interesting is if you meet somebody who's really grounded, who drives like a Honda Civic or something, who isn't flashy about anything, but is deep in what they have to say and have lived a life. I'd be a little bit nervous about getting life advice from 30-year-olds. They haven't lived enough of it to know what to look out for.
