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Eric Siu debates whether to chase new tools like Google Notebook LM or stick with proven, unglamorous marketing channels that actually drive revenue. The tension: shiny innovation versus boring tactics that work.
Eric Siu debates whether to chase new tools like Google Notebook LM or stick with proven, unglamorous marketing channels that actually drive revenue. The tension: shiny innovation versus boring tactics that work.
So new and sexy, I asked you if you knew what Google Notebook LM is. Google Notebook LM, it just takes a giant book and it makes it into a podcast, right? But that's a shiny object thing, right? It's cool. I don't know what we're going to do with it. Is that actually going to drive revenue or should we just focus our resources on what's already working, right? I think there's all these new releases coming out all the time and we're going to continue to see that. There's always going to be a new breakthrough, right? But oftentimes it's just you do the same thing for 10, 20, 30 years on the business side. In marketing, maybe it's a little less than that because things change, but still the concepts are the same.
And similar to AI and going after the ugly, the same goes with marketing platforms. When you're trying to scale up your marketing and just grow, it's a lot of the boring, ugly channels is what produces results. Spending more time on that for most industries will produce better results than focusing on TikTok.
