New York Times Is Now A...

23 Apr 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "New York Times Is Now A..." (uploaded 2024-04-23) containing a short monologue by a single speaker (labeled SPEAKER A). The speaker reviews New York Times–owned apps (The Athletic, NYT Games, NYT Cooking, NYT News), argues that games are the fastest-growing segment in terms of time spent—effectively making the NYT a gaming company—and frames games as a retention play (citing Netflix adding games), which increases ad impressions and potential affiliate purchases.

Chapters

The New York Times shared global time spent for New York Times-owned apps. Okay, so they have The Athletic, which is one of their properties, uh, New York Times Games, New York Times Cooking, and New York Times News. What do you think is the fastest growing segment for them in terms of time spent? It's either going to be games or cooking. Games. The New York Times is now a gaming company on the basis of customer time spent. That's where the majority of time is being spent. And when you think about Netflix, they've added games. A lot of people are adding games. It's a retention play at the end of the day. Why wouldn't you do that if you can keep people in your apps longer? Because if you keep them longer, you can serve more ads. Maybe they'll purchase something else from it, like one of your affiliate links, because that's what the New York Times does.