Not all businesses need marketing

21 Jun 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled 'Not all businesses need marketing' (created June 21, 2024). The excerpt is a short monologue by a single speaker (labelled SPEAKER A) reflecting on members of their YPO chapter who do little or no marketing — citing examples like a business that 'sells nuclear waste' and an events company that relies on word-of-mouth — and arguing that large, multi-hundred-million or billion-dollar companies can be built without the latest marketing tactics.

In our YPO chapter, there are people that do zero marketing. When you tell them about marketing, they just look at you like you're dumb, right? Or like they're just confused, right? Because one person I know in our chapter, their business sells like nuclear waste, right? Don't need marketing for that. And then you have another one that's like more of like an events company. Everything's word of mouth. And so just 'cause you and I were talking about the newest things all the time, we're kind of incentivized to talk about the newest things. But it just goes to show you that, yeah, you don't need the latest marketing stuff to build a multi-hundred million dollar or billion dollar company.