Eric Siu says to start by mastering one marketing channel like short-form video or LinkedIn, then offer your services free to build a portfolio. Once you prove yourself, paid work follows.
I know some of the best marketers in the world that are making multi-7 figures, multi-8 figures, and they really transitioned, but they started from the very bottom. They knew nothing. And here is how you can do the same thing as well. Think about this. Specialize in one area. What's the one area that really captivates your attention? What's the one area that you're really good at? Maybe you're really good at short-form video. Just do that. Maybe you're really good at Twitter. Do that. Maybe you're really good at LinkedIn. Do that. But focus on one area, do really good work, and then you can offer to work for free somewhere. And then what's gonna happen is, hey, if I work for free for a little bit, I'm gonna want a job, right? If you got the chops, if you're gonna put in the work, you're gonna be able to find a job.
