One conversation can make you a millionaire.

On one of these trips, like maybe a year or two later, we were on like a boat ride, right? And we had 2 separate boats. We're looking at turtles, manatees, dolphins. We're like in a tropical area. And one of the guys was like, hey, Ali, you're doing really well with your business. What keyword would you like to rank number 1 for in Google? And you're like, I would like to rank number 1 for this keyword. It's very valuable to me. And then the original person, let's call him Bob. Bob was like, okay, no problem. We'll work out a deal. 3 months later, Bob was ranking number 1 for that keyword on Google. And Bob pulls in $1 million a year in profit from that very specific keyword. Conversation, just from that conversation. So $4 million a year, basically, from that little conversation. Like, that's the magic that happens from these things. And who's he going to remember for putting the event together? Right. And so it's like, it's worth it to do these things.