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Eric Siu on Microsoft's Zune MP3 player, which made $700M+ annually before Steve Ballmer shut it down as part of a mandate to cut businesses under $1B. Microsoft later grew to a multi-trillion dollar company.
Eric Siu on Microsoft's Zune MP3 player, which made $700M+ annually before Steve Ballmer shut it down as part of a mandate to cut businesses under $1B. Microsoft later grew to a multi-trillion dollar company.
Did you know Microsoft had an iPod competitor called the Zune? Yeah, yeah, yeah, yeah. I think it was better tech too. You know why Microsoft killed it? Because it got no sales? No, I believe it was generating $700 and something million a year and it was growing. Wow. Steve Ballmer had a mandate at one point saying anything under $1 billion or somewhere around there that's too small, just crush it. Let's focus on what's really important for the core business. Hey, props to him for doing that. Yeah, look at him now. $2 trillion plus business.
