Eric Siu argues founders overlook boring industries where demand never stops. Trash, HVAC, clean water, food, and sleep solutions stay profitable through recessions. His friend Devin built a successful HVAC business by ignoring the pressure to chase trendy sectors.
Entrepreneurs these days try to make money and stuff like, oh my God, I'm going to create the next ChatGPT. It's a hustle. Yeah, and they're trying to innovate. That kind of stuff is hard. And I always talk about the best industry to be an entrepreneur in is like the boring, ugly stuff that no one wants to touch. Like trash. Yeah, trash. We have a mutual friend, Devin, who's in HVAC. Like, dude, whether the economy's good or not, you need either heating or air conditioning, right? Depending on the season, people fix it. If it's winter, whether you have money or not, you're going to make sure that your heating works. And when it's summer and it's 100 degrees in your house, you're going to make sure that your air conditioning works. We need clean water. People are looking at clean food, people are looking at better sleep now. It's like the basics.
