OpenAI paid $200M for the TBPN podcast

22 Jun 2026 · 1 min

Watch on YouTube

0:33

This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "OpenAI paid $200M for the TBPN podcast" (created 2026-06-22). The excerpt is a talk/presentation segment in which a speaker (labeled Speaker A) addresses an audience about the TBPN podcast acquisition by OpenAI for $200 million, describing the podcast's revenue growth (from about $5M to a projected $30M) and its distribution strategy—specifically the "clipping economy" (publishing short clips to platforms like X) and how clips amplify reach. The speaker also references a conversation with "Neil."

Chapters

How many of you heard of that podcast, TBPN, the tech podcast that was acquired by OpenAI for $200 million? Okay, so 2 people, 3 people. Okay, so they have a really interesting strategy. This year they were on track to do about $30 million as a podcast with like 10 people. The year before it was $5 million, and they're driving a lot of distribution. Neil and I were talking about this concept known as the clipping economy, where they might get 4,000 or 5,000 live views, which is cool, it's pretty good, but a lot of the clips that they publish to X, for example, get, you know, hundreds of of views.