OpenAI bought the tech podcast TBPN for $200 million. The show grew from $5 million to $30 million in revenue with just ten people. Short clips from live episodes get hundreds of thousands of views on X, turning a few thousand live viewers into a massive audience.
How many of you heard of that podcast, TBPN, the tech podcast that was acquired by OpenAI for $200 million? Okay, so 2 people, 3 people. Okay, so they have a really interesting strategy. This year they were on track to do about $30 million as a podcast with like 10 people. The year before it was $5 million, and they're driving a lot of distribution. Neil and I were talking about this concept known as the clipping economy, where they might get 4,000 or 5,000 live views, which is cool, it's pretty good, but a lot of the clips that they publish to X, for example, get, you know, hundreds of of views.
