Eric Siu argues marketers should optimize for search everywhere, not just Google. Younger users now start searches on TikTok and Instagram, while others use ChatGPT for answers. YouTube is the second-largest search engine, and every major platform now has its own search function.
We look at SEO as not search engine optimization. We look at it as search everywhere optimization. You know, as a Google VP said, I won't read the quote word for word, but he was talking about how when young people are doing a search, they're now turning to TikTok and Instagram before Google. People are now asking ChatGPT for questions and hiring companies based on the results that they're getting on ChatGPT. So you can optimize for so many channels, right? YouTube has search, it's the 2nd most popular search engine outside of Google, which funny enough is owned by them. Platforms are everywhere that have search now.
