Eric Siu and Neil Patel share two Twitter tactics: reaching out to people who share your competitors' content to redirect traffic, and using DMs to build relationships with influencers by learning their interests and sending thoughtful gifts or introductions.
Today, we're going to talk about our favorite Twitter marketing hack. But first, why Twitter? Because Twitter is where world leaders hang out. It's where technology leaders hang out and important people are using Twitter. And so we wanted to talk about this a little bit, but even though Twitter has a couple hundred million users and you're like, oh my God, it doesn't have billions of users. Again, the types of people, the quality of the people that you're reaching out to is super important. So Neil, you want to go first?
Yeah, I'll go first and then you can go with your favorite Twitter hack. My first, or my favorite Twitter hack is really simple. I look at which of my competitors have popular blog articles. I take that URL, put it into the Twitter search bar. I then can see everyone who searched or tweeted out that article. And then I reach out to every one of those people. I can find their email addresses to like hunter.io or in one of those tools. And I'll be like, hey Eric, I noticed that you tweeted out this article, 11 Advanced SEO Hacks. I actually have a similar article. Mine has 17 Advanced SEO Hacks. Check it out here. It's updated. I think your audience will like it. Feel free to tweet it out. And if I can ever tweet out anything for you, just let me know. Cheers, Neil. When you send out emails like that, you'll get a large percentage, double-digit percentage of people sharing your content and you'll start getting way more traffic from Twitter. It's simple, requires a little bit of work, but it is my favorite Twitter hack and I've been doing This is more of a Twitter.
Yeah, you can call it a Twitter marketing hack, but on my end, so let's say I look at Neil's Twitter and let's say hypothetically he's a Los Angeles Lakers fan. And so let's say he's a Lakers fan. He's got pictures, he's at the game and all that. So now I know he likes the Lakers. I'll look at all the other things that he likes. So I'll stalk him on Twitter because Twitter, if he's active on it, it's a stream of consciousness. And so from there, I'll be like, let's say he has his DMs open. Hey, let's say I want to get a deal done with Neil and I don't know who he is. I'll say, hey Neil, I just want to let you know I've got this Kobe Bryant signed jersey for you. I want to send it to you. it over to you. Where can I send it to? And then beyond that, I'll be like, oh, by the way, I could really— let's meet up on this. Let's talk about this other thing for 5 to 10 minutes. So first I am aligning with what he's interested in. And then maybe after we hop on, I've got his interest now. We hop on for a call for 5 to 10 minutes or so. And I talk about whatever it is that I'm working on or just like a quick meet and greet, but you can do this with very influential people. So oftentimes what I'm doing is I'm looking for what they're interested in. That example is a bit extreme by the way, but I'll just look at what they're interested in. Let's say They're interested in investing in specific companies. Maybe I can make a connection there, or maybe they're looking to hire someone specifically and I can make a connection. And then I've started to build a relationship. And Twitter, like you'll find a lot of people, especially tech executives, they're very responsive on Twitter. As an example, I'm trying to invest in this one guy's rolling fund right now. And he focuses on communities and he put up a tweet yesterday. I DM'd him, boom, we're doing this. We're going to do something, right? Same thing with the guy from Gumroad, Sahil. He's very active on Twitter. He's got a big following, but he's also very responsive. So. I love hitting the Twitter DMs, but you can enhance that even more if you understand what it is that drives them, looking at their other socials and then trying to connect with that. So I think a lot of it at the end of the day is really building relationships. And then from there you can ramp out. But I think again, like I, I struggle to find, are some of the top world leaders hanging on Instagram? Not as much as Twitter. So Twitter DMs, when used correctly, super, super powerful. And that is it. Neil, go for it.
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