Paid Ads are not an investment

22 Dec 2023 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Paid Ads are not an investment" (created 2023-12-22T15:15:00+00:00). The excerpt is a short monologue by a single speaker (labeled SPEAKER A) discussing paid advertising for D2C businesses, arguing that most paid ads are not investments because they simply buy conversions; the speaker notes an exception when performance marketing is used to acquire long-term assets (e.g., email addresses). Metadata includes a thumbnail URL and creation/last-edited timestamps. There are no multiple speakers and no indication that Eric Siu is involved.

Paid ads are not an investment for the most part, right? Most people just, you know, if you're D2C, you're spending on buying a conversion and like that's it. But you know, there are situations where you can spend on performance marketing and you can buy like an email, for example. In that case, you're actually investing in the future. But I would say the majority of people aren't really doing that.