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Eric Siu argues marketing isn't hype or hustle. It's telling a true story that spreads, having strategy, and doing work that matters for people who care, not chasing clicks.
Eric Siu argues marketing isn't hype or hustle. It's telling a true story that spreads, having strategy, and doing work that matters for people who care, not chasing clicks.
People are misunderstanding what marketing is. It's not hype. It's not hustle. It's not crushing it. It's not elbowing people out of the way. Marketing is the work of telling a true story that spreads. It's having a strategy where the wind is at your back. It's doing work that matters for people who care. If you're chasing clicks, if you're chasing short-term interactions, it's a really hard slog.
