Eric Siu explains why marketers keep overlooking the basics: pick channels where your audience actually is, test what works, and nail your messaging and offer. He's been saying the same thing for seven years.
If you wanna win in marketing, it doesn't matter if it's an old channel or a new channel. What matters is it works. And if it works, then that's great. Well, how do you find a channel that works? Simple marketing 101. Where is your audience actually hanging out in the first place? Do your research upfront and then go market to them. Have good messaging, have good creative, have an amazing offer. It's the same marketing stuff we've been talking about for close to 7 years, probably over 7 years.
