Movie theater ticket sales are down about 15%, and audiences have shifted to streaming services like Netflix and Amazon Prime for convenience. The COVID pandemic accelerated this trend, making at-home viewing the preferred option for most people.
Wall Street Journal said this: ticket sales are down 15% despite more movies in theaters than last year. It's a lot. You have to go where the engagement is. People prefer platforms like Netflix and Amazon Prime because it's more convenient. I don't want to go to the movie theater even if it said $5 a month unlimited movies, man. I gotta go walk to the movie. Just give it to me streaming. And we got a taste of that during COVID so now we just expect that. And if people don't give it to us, we're like, eh.
