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Eric Siu and Neil Patel discuss why they'd build corporate brands instead of personal ones. Siu regrets naming his agency after himself and says a corporate brand scales better than a personal one tied to a single person.
Eric Siu and Neil Patel discuss why they'd build corporate brands instead of personal ones. Siu regrets naming his agency after himself and says a corporate brand scales better than a personal one tied to a single person.
The Jordan brand started as a personal brand, but as it's evolved, you don't really see him in the media or anything. To me, it's become more of a corporate brand. People can make the argument that, you know, Louis Vuitton and Christian Dior, Chanel, but we don't know any of these people. No. They're just corporate brands now. Yes. Yeah. And so if you were to go back in time now, starting NP Digital brand new today, what would you do about all the time you spent with a personal brand? Would you still do the same thing?
Well, I would still leverage it because I think a personal brand is a great way to kick off your marketing. But if I had a, go back even further, I would have done 2 things differently. One, I would have never focused on building a personal brand. I would have focused right away on a corporate brand. 2, I wouldn't have had the corporation named after me as an individual. Mm-hmm. My agency was originally called Neil Patel Digital, then NP Digital to get away from Neil Patel. And believe it or not, people don't always associate NP with my name, which is great. And I would just focus on building a corporation that just has its own standing.
