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Eric Siu shows how to run personalized LinkedIn ads at scale by dynamically inserting company logos so each prospect sees their own company in the ad. Tests with customers showed 7% to under 20% ROI improvements using this tactic.
Eric Siu shows how to run personalized LinkedIn ads at scale by dynamically inserting company logos so each prospect sees their own company in the ad. Tests with customers showed 7% to under 20% ROI improvements using this tactic.
Personalizing your LinkedIn ads at scale. There's a company called User Gems, I believe it is, and they'll say like, hey, NP Digital, but they won't write NP Digital. They'll actually slap in our logo. They have variations for all like, hey, AVI SPL, hey Frontier, hey CGS. But in essence, what they're doing is they're running targeted LinkedIn ads to each and every single company with an image just for them, which obviously you can do really quickly because of AI. When we tested it out and we've done it for a handful of customers, They're saying that it produces anywhere from a 7 to a less than 20% better ROI for the same spend, which isn't bad. Every little extra dollar really does add up.
