0:25
Eric Siu discusses how to choose the right audience for your work. Pick people who actually need what you're making, create conditions for them to find you, then improve based on their feedback.
Eric Siu discusses how to choose the right audience for your work. Pick people who actually need what you're making, create conditions for them to find you, then improve based on their feedback.
Pick the audience that needs you. If they don't like your work, make better work. If they do like your work, they'll tell the others. And so empathy is this simple idea to say, if I don't get what these people want and I can't assert it, then I can't do good work.
Got it. So empathy in this context is just really trying to understand who your audience is.
Which audience you want, and then creating the conditions for those people to show up.
