This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Pizza Hut's resume delivery" (created 2024-10-30). The excerpt is an informal, diarized dialogue between two speakers (labeled SPEAKER A and SPEAKER B) discussing Pizza Hut's marketing stunt of delivering pizzas with a job-seeker's resume printed on the box. They comment that the campaign is creative, appears to be a NYC test, and note the idea's relevance given rising unemployment.
Did you see that Pizza Hut will deliver a pizza with your resume on the box to potential employers? I did see that.
That was all over the news. It was really cool. Was it really? Look, you've seen these boxes, right? It has your name on it and everything.
You want to talk about creative marketing? I think that's creative marketing. I don't know how much they're gonna do it. I think this box marketing, doing it to employers, is neat. But what if you wanted to do it for like other situations, like to a girlfriend or something?
They end up doing it just for resumes, and I believe they're only testing it out in New York City if I'm not mistaken.
Yeah, it's cool. And people are struggling for jobs right now. Unemployment's ticking up, right? And so this is a way to do it.
