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Eric Siu argues TikTok followers don't translate to real-world engagement because creators lack deep relationships with their audience. Podcasts retain 85-90% of listeners, he says, beating YouTube and TikTok for building genuine connection.
Eric Siu argues TikTok followers don't translate to real-world engagement because creators lack deep relationships with their audience. Podcasts retain 85-90% of listeners, he says, beating YouTube and TikTok for building genuine connection.
No offense to TikTok, but people that have like 20 million followers on TikTok, if you go to any conference and they have nobody that comes to their talk, why? Because they haven't built enough of relationship, right? If you're gonna be creating content, just think about where it makes sense. It actually makes a lot of sense to do podcasts because the retention rate's about 85 to 90%. That's better than YouTube, that's better than TikTok.
