Eric Siu explains why podcasting is a blue ocean opportunity right now. He points to Joe Rogan and Spotify as proof that podcasts can build revenue, community, and audience at scale.
Podcasting still, I think we're at a couple hundred thousand right now. So I don't even think we've hit a million yet, but it's blue ocean, which means it's a chance for you to get in. Think about it. It can be lucrative from a revenue standpoint, from a community building standpoint, from an audience building standpoint, and it can be your pillar piece of content. This is why a lot of people are doing podcasts out there. This is why Joe Rogan's made hundreds of million dollars from his podcast. And this is why Spotify is gobbling up podcast companies. And they're also partnering up with podcasts out there. I think they're also buying podcasts too.
