Eric Siu shares tactics to rank higher in AI search results. Publish across YouTube, blogs, Reddit, and LinkedIn; get citations and reviews; and put a short answer snippet at the top of your pages for AI overviews. Traditional SEO still matters.
This is how you're going to rank higher on AI search. So the first thing you have to know is AI crawls all over the internet. That means you have to post to YouTube. That means you have to post on your blog. That means you have to post to Reddit. That means you have to post on LinkedIn. The game today is everywhere. Number 2, you want to get a bunch of citations. That not only just means links, that also means reviews and how often you're seen on the internet. So for Marketing School, our podcast, the reason why it typically ranks really highly across LLM services and on SEO is is because we have a lot of reviews. We've been doing it for a very long time, and we post to other channels such as YouTube. Number 3, you want to make sure that you have a short answer at the top of each page. The reason this works well is because Google's AI Overviews looks at these and oftentimes will put these snippets at the top of their rankings. Step 4, don't ditch Google. For right now, the LLMs still pull from Google and Bing quite a bit. That might change in the future, but for right now, you still want to make sure that you emphasize traditional SEO. Follow for more tips to stay ahead and rank higher with AI.
