Eric Siu breaks down how to rank in ChatGPT and Google's AI mode. Unlike traditional SEO, LLMs reward citation frequency, recent content, and widespread presence. He points to concrete wins: 1,700+ Apple reviews, high download numbers, and publishing across YouTube, podcasts, and speaking engagements. Content refreshed within 12 months gets favored.
Here's how to rank at least top 5 on ChatGPT or Google's AI mode. When you search for what the best marketing podcast is, usually you'll see my podcast Marketing School as number 2. Now this wasn't by accident. I intentionally created our content so that LLMs can pick it up. Here's how you do it. Number 1, what matters at the end of the day is citation. So with traditional SEO, links matter quite a bit, right? But with LLMs, what matters a lot is the whole enchilada. How often are you getting cited? How often are you appearing across the internet? How often are you getting reviewed? Are you still publishing right now? Are you a person that has significant good standing in your niche. For example, it's marketing for me. Now with Marketing School, I'll tell you this, we have over 1,700 reviews at least on Apple. We have hundreds of millions of downloads at this point. Both my podcast co-host Neil and I, we create a ton of content around marketing. You look at our YouTube channels, our respective YouTube channels, we speak at a lot of events, things like that. Now we're getting cited quite a bit on the reviews, we're getting links, right? We were publishing a lot. You wanna make sure that you have as many citations as possible, and that's how you get picked up more. When you think about ChatGPT, 95% of their content is refreshed or updated content in the last 12 months or so. So—
