A founder plans to email his entire 400,000-person addressable market each month with a two-email sequence. One practitioner books 12-15 meetings daily using this method. The key is a compelling offer, so he's committing to the campaign and will share results.
I'm going to hit my entire TAM, my total addressable market, with 400,000 emails per month. They're only going to get 2 emails. It's a 2-email sequence, right? And I was talking to one guy that does this for other companies, right? And basically for one company, he's booking 12 to 15 meetings per day for like this one's for an agency. And so I'm like, what is the key thing here? He's like, well, the key thing is offer, right? And so I'm like, okay, sure, let's try it. Let's hit 400,000 of my TAM. Let's find everybody in it and let's see how it goes. So we're going to give it a shot. So I will report back on how this goes in, you know, in a couple episodes and then—
