Eric Siu outlines a growth plan to email 400,000 people with a two-email sequence. Someone using this approach books 12 to 15 meetings daily. The offer is what makes it work.
I'm going to hit my entire TAM, my total addressable market, with 400,000 emails per month. They're only going to get 2 emails. It's a 2-email sequence, right? And I was talking to one guy that does this for other companies, right? And basically for one company, he's booking 12 to 15 meetings per day for like this one's for an agency. And so I'm like, what is the key thing here? He's like, well, the key thing is offer, right? And so I'm like, okay, sure, let's try it. Let's hit 400,000 of my TAM. Let's find everybody in it and let's see how it goes. So we're going to give it a shot. So I will report back on how this goes in, you know, in a couple episodes and then—
