Reddit Uses AI To Translate Millions Of Pages And Google's OK With It

You have this one on Reddit uses AI to translate millions of pages and Google's okay with it. I find that interesting.

Yes, because typically if the translations are crap in quality, search engines hate it, but they do have a deal with Reddit. They pay for a lot of their data. I believe this deal was struck before Reddit went public. OpenAI has one as well, and anytime you do a Google search, we all see Reddit results much more frequently. They're community-based. It offers a different type of viewpoint. I personally am not a biggest fan of Reddit results showcasing a lot or being included in a lot of top 10 results. I just think like it's not that accurate.

Yeah.

And people on Reddit either love something or hate something.

They're very biased.

Uh-huh. There's not too much neutral or facts-based stuff. It's just like they're very emotional. But yeah, they're showcasing it more. I do think Google's going to have to make a shift in their algorithm when it comes to showcasing these community sites, I think they algorithmically have too much weight on the community-based websites.

You know, we're getting more and more demand for Reddit, continued demand for YouTube, and then we're starting to see demand for people wanting AI workflows. Yeah.

So with Reddit and YouTube, are you talking about marketing or workflows?

Marketing.

Okay, so not workflows on creating videos and promoting.

No, when I say workflows, it's more so like using like N8N or Zapier or make.com or whatever to build these agentic flows. And I'm like, dude, Zapier has been around for a long time. How is this all of a sudden like this new thing when it's really not?

No, it really isn't.

And you know what really pisses me off? I've been tweeting about this a couple times. Just what pisses me off is like these people that post these N8N workflows and it's like these complex diagrams and all these things, right? And they end up getting a ton of engagement, but then like you have to comment to get access or whatever. And then it's like, then they end up selling you a course. It just makes the AI space look bad. But I do think it's valuable that if you can find great people to help you with these agentic workflows, someone like you or me can spec it out. Like take it from 0 to 1 and then they can take it from 1 to 10. I think that's a valuable role to hire for in the near future.

Yeah.

Yeah. But that's interesting. And aren't all your content, isn't a lot of your content, it's translated, right? Yes, we have.

And then we have been using AI to help translate, but we have humans review and adjust. And I'm telling you the amount of adjustments they make is ridiculous. Too many. Yeah. It's, it helps us save time, but if it would have taken them 2 hours, call it, it takes them roughly an hour now.

Dude, speaking of translations, I was talking to our mutual friends yesterday about how we're effectively recruiting offshore using AI. So obviously there are a lot of agencies out there that recruit from LATAM, for example, right? Or Europe, for example. And so we use Lindy.ai and Lindy.ai will find people that have 2 promotions and then you can say from LATAM, these LATAM countries, from agencies that have more than 200 people and it'll make an entire list.

Yeah.

And then you have a human in the loop that can just double check or you can have a machine double-check. You can use like Manus or something, follow one of your Looms, and the Manus will watch your Loom and just log into your LinkedIn and just follow your process, right? Or you can have a recruiter do it. And so that's one thing that's been helpful, but clay.com is also great for this too, because people use Clay typically for sales lead gen, right? But you can use it for recruiting lead gen too. And Clay has some pretty good filters where you can set it to find all people in LATAM, and then you can set it to have like one personalized message. Use it, it'll scan their LinkedIn and have OpenAI come up with like a personalized message and it'll find their personal email too, in addition to their LinkedIn. And you can just hit these people up. But I look at recruiting from LATAM and you already have a good amount of people in LATAM, right?

Yeah.

I'm like, these people work extremely hard. Some of these people are very AI forward too. And you can find just like in America, it's most situations are diamonds in the rough. There's a lot of diamonds in the rough, especially in LATAM.

There is, but I would say there's a lot of diamonds in the rough everywhere.

Everywhere. Yeah.

You just gotta really search for it. It's also, Do people's culture align with your company's culture? Because if it does, they're much more likely to work hard versus if they're there just for a paycheck.

You know who said, uh, Steve Jobs said this. Steve Jobs said that, um, he's found in his— and I'm paraphrasing— he's found in his entire lifetime, you cannot get someone to work hard who doesn't want to work hard.

Yeah.

And that's true.

I agree with that.

But like, you know, it's interesting, like earlier in our careers, it's like, I couldn't process, I couldn't fathom why people wouldn't want to work as hard.

Yes.

Because it's like the obvious thing to do.

But then people look at us and they, they don't understand why we work so hard and we don't have a work-life balance. And they think we're crazy.

But let me ask you this. So hanging out with our friends yesterday, so we're just like, man, we've been working hard. Some of them, I mean, you know, like have been working since they're 12 years old, right? You've been working since you're 14 years old. That level of grinding, like, do we really want to grind at that level anymore? That's a question for you. Do you really, do you feel like you're grinding at that level anymore or not really?

No, I'm not grinding at that level.

You can probably do that for like 15, 20 years. And then after it, you have to make adjustments.

You have to make adjustments. Like, I don't know how hard Elon Musk works, and I would say he's extreme, but he still has time to play video games and other things.

You know why? It's because he's the way he's blocked everything out. It's basically 5-minute meetings on everything. And so he's time blocked it perfectly. Yeah. And so that's why he has time to play a lot of Diablo. Yeah. And plus like you look good.

What's a lot? Like 30 minutes a day?

I'm talking like probably 10 hours.

A day?

Yeah, like he's probably playing like a 10-hour, 12-hour session. Yeah, it might only be once a week.

Seriously?

Yeah, dude, I used to play, no joke, 12 to 14 hours a day, the games I played.

But it's a video game, is that addicting?

Yeah, 'cause you feel like, okay, when you're young, you're 12 years old, 13 years, you have nothing going on, but in there you're somebody, you're part of the most elite team, you're needed, right? And it feels good, right? You get the dopamine hit. That's my purpose. And so why wouldn't I spend all my time on it versus starting a business? You started a business at 12, 14 years old. That was your purpose, wasn't it?

15 and a half.

15 and a half. Yeah. But that was your purpose, right?

School wasn't your purpose. No.

So yeah, if we have our purpose, you go all in on it.

That's true. That's a good way to look at it. Yeah.

So that's why I think like people that poo-poo on video games, they don't really understand it. I'm not saying do it forever. I'm saying learn and then move on.

But let's look at you for a minute now, right? You've had some changes that happened in your personal life.

Yeah.

You've been a workaholic for, since I can remember.

Yeah.

Even when you were in college, you would try to play poker and do other things to make money.

Yeah.

And it was very calculated. It wasn't like you were just gambling. Do you still have the same work ethic that you did, call it, when you were running Single Grain back in the days?

No, I think I'll tell you what, and we kind of talked about this last time, but the moment my mom passed, I remember I realized 2 things. One, it's time to have a family. Okay. 2, it's, I'm not going to baby people anymore, which means I'm going to delegate a lot more. And I just don't have the stamina or energy to be all over everything like I used to be. Because what my mom reminded me of again is she covered everybody to her detriment. Like to her, like it hurt her to have to cover for everybody, right? And so yeah, that's what I would say. So I don't, and I don't think I have been, I think it's like we're older now, so we have systems. You have a lot of systems around you, you have a lot of great leaders around you, you have a lot more leverage than you used to have when I first met you. So it's, it's, it's a little different now for both of us.

Dude, I had a call with a buddy of mine who has a marketing agency a few hours ago before recording this podcast. He's older now. And because he's older, you know, for him, he's not sure what he wants to do in life and where he wants to be. He doesn't work as hard and his agency does good revenue. Let's call it 9 figures. All right. The market's been up and down for the last few years. He doesn't grind it out. He's probably been doing this for 20-ish years. If I had to guess, I don't know how old his agency is, but let's go with 20+ years.

Oh.

And talking to him, because things are bad right now, he's not willing to grind it out like the way he used to be. And I was telling him, I was like, dude, you don't have a work problem. I'm like, you have a profit problem. He's like, what do you mean? I'm like, you're talking about, oh, you just can't. have it in you to work really hard to, you know, focus on the business to make it grow 30% year over year. I'm like, some things just aren't in your control because the economy's just bad. I'm like, but you have a profit problem. I'm like, the solution to your business isn't, hey, we need to go change all these things and be a better business so we can grow faster. A lot of things you can't control. Like right now, right? Israel attacked Iran.

Yeah.

And Iran suspended nuclear negotiations with the US. So all this kind of stuff affects the market. It affects revenue, it affects marketing indirectly. We're not saying, you know, we're concerned about marketing more than human lives or anything like that. It's just the reality that this all affects business and the economy. I was like, how about you just figure out how to cut $3, $4 million worth of expenses? He's like, I could, it'll be disruptive. I'm like, okay, will it impact your growth much? He's like, no, the economy's crap. He's like, I can just hire when things are good again. I'm like, will it cause a lot of churn and cancellation?

Yeah.

No, not really. I'm like, you got your solution. Your solution isn't to figure out how to rejigger your mindset to work harder. He's older. He has kids. His, one of his kids is getting ready to have another kid. He's gonna be a grandparent.

Oh wow. So this guy's like 50s, 60s? 60s.

Uh, I don't know the exact age.

Yeah.

I don't think he's 60. I think he had kids earlier. Okay. In life.

And I was like, dude, you just, it sucks to cut.

But if you just cut, you will solve your financial problems.

Yep.

Imagine just adding $4 more million in profit. It's not a big number for him because he's already highly— not, he's not highly profitable. His profit wasn't as good as it used to be. But if you cut it, he's like, yeah, it would be— he's like, my profit would start going back closer to the heydays. I'm like, you can just cut. You don't have to change tons of your lifestyle.

But what does that have to do with him working hard?

He's trying to— he believes the way to fix the business is to like work like he used to when he was 20.

Oh, okay. Yeah, yeah, yeah.

And I'm like, you're not going to do that. That's just unrealistic. The real solution is you just cut the fat.

Yeah, things change. They call it the 4-burner theories, right? You have family, you have work, you have friends, and then I think you have—

What's the 4th one?

I think it's marriage. Your wife, your spouse, I think. But my point is there's different, when you have, it's like a stove, right? Like you can't, you can probably only have 1 or 2 at the same time, but you can't have all 4 on maximum fires. You know what I mean? So in our 20s, maybe you're firing on work all the way and you sacrifice maybe your friends and partying.

Family? Friends, health, and work.

Okay. Health. Yeah. So like, I'm pretty focused on, I would say I've been focused on health, right? You would say health and work mostly, right?

Yes.

Right. And now it flips. It's like, okay, well, probably need to start focusing on family more. Okay. That means some areas need to tone down.

Right. So does that mean the burners are not all going on at the same time or they're down a lot?

You can only get like 1 or 2. Yeah. And you can get 1 or 2 like very high, but, or you can kind of try to balance it a little bit. But if you try to balance it, how well are you going to do?

Yeah. Anything.

Yeah.

It's hard.

Yeah. I think for you right now, it's probably more, you correct me if I'm wrong here, but I think family's a big focus for you.

Yeah.

Right? I would say health, you do pretty well. I would say work is still pretty big, but if you have— Your friends and work kind of go together, so.

Yeah, 'cause most of my friends are work friends. Uh-huh.

Yeah.

So what would you say are my 2 burners then if you had to pick?

Well, you mean the ones that you're sacrificing?

No, the ones that I'm focused on. If I only could pick 2, 'cause you're saying you should only—

Yeah, so I still think work's there.

Okay.

And I think you try to keep family there.

Yeah, yeah, I would agree with you. Yeah, I don't focus on health too much.

Yeah, you do it to maintain.

Yeah, yes, I do to maintain. And when I look at friends, I honestly don't have that many friends. I can count them like on 2 hands easily. Yeah, I hang out with you more than most people. This podcast helps because we record it. Yeah, but like, I honestly don't hang out with that many people. I actually see you more than anyone else.

But you know what, you'd be surprised. It's, it's true, but like, I'd honestly You know, hopefully your parents last forever, right?

But at some point they're going to have to pass, right? Yeah.

But I think what will be heartwarming is you realize that the— what was heartwarming for me the moment my mom went is like fucking 200 messages, right? Like all these flowers and snacks and things, right?

Yeah.

Snacks are the way to go, by the way, guys. Flowers are a pain in the butt, but because you have to like rewater it and stuff and change the water, right? But anyway, I'm grateful for it. But my point is, because you help so many people in business, you don't realize how many people you impacted until a moment like that happens. And so I think you probably, you probably have more friends than you realize. Yeah. That's my point.

No, I totally agree. I do have a lot of friends. I just don't communicate with them as often. Interesting enough, when your mom passed, my kids wanted to go get flowers.

Yeah.

Okay. So we tried explaining to our children, 'cause I'm going to a funeral soon.

Yeah.

And my kids want to go grocery store and get you flowers and ask you questions. So we didn't let them do it.

I would've been down.

No, but the questions were not appropriate.

It's okay. Like, why did she die?

Like, right?

Straight up.

I would've asked her. I would've asked her questions like that.

Yeah.

And then they're just like, what happens when your mom goes? How are you feeling? Like, it was just—

She ain't gonna come back.

Yeah. No, but like, it was just inappropriate questions. Yeah.

Yeah.

And then my kids were like, why can't we ask him these questions?

Yeah.

And then they were starting to say like, when is— they were starting to ask about your dad and if he's— and I'm like, no, this is not appropriate.

I would've been down.

No, but it just wasn't.

They can come to the funeral too if they want.

It was just—

my friends are bringing their kids.

We're just like, my kids will just ask inappropriate questions. It's fine.

It's a learning experience. But my point is, okay, going back to this, okay, the 4-burner theories, right? What stage we're at in working. I think if you're listening to this and you're like in your teens or your early 20s, you work like hell because you have no leverage. The leverage you have right now is you have time, right? Use all that time, be a loser, don't go to parties, right? That's what we'd recommend. And then By your 30s, hopefully you have some leverage, you have relationships, hopefully you have a little capital, maybe you've hired a team, and then you just keep building on that over time. And hopefully you're building for, you know, 10, 20, 30 years. But if you get a great crazy offer, maybe you just take it and, you know, ride off into the sunset. But that's how this game typically works. It's very unusual for someone like, you know, love or hate these people, like Elon, like Elon doesn't have to work. And then love or hate Trump, like he doesn't need to work.

Right. Same with Zuck.

Yeah. Zuck doesn't need to work.

Even though he's obsessed about work, he can't be working as hard as he used to because he has time to like do MMA for a long time.

Not M&A, guys.

MMA.

He tore his ACL doing that. Yeah.

What did I say? M&A?

You said M&A because that's on your mind. But yeah, no, any of these people, right? Zuck, Larry Ellison, all these people. I think it's always going to be wired within us. But again, there's different stages of your life and you might have to dial things up and down, but you can't get it all perfectly.

No, you can't get it all.

And by the way, the one thing I'll leave on this and we can move on to the next one is I told you that I had my mom fill out this story, like this keepsake book where she filled out all her stories. And then it got to a question where it said, what is your biggest accomplishment in your life? And I thought it would be about like her career, 'cause she talked a lot about her career in the thing, right? And usually, like at least for her, like it's a lot based on her accomplishments, but her career accomplishments, but her greatest accomplishments, was her friends and her family. And that hit me pretty hard. I was like, yeah, that is my greatest accomplishment. It's not like, that's actually more important than, uh, than business in my mind. I was talking to Syed about this yesterday. He's like, yeah, that is the only thing that matters. But you don't realize that till later.

Even Syed, look how nice he is to his family and extended family.

Yeah. But like, this is another thing. It's like you don't realize how good of friends you have where they're just like, oh, I'm flying over.

Right.

Yeah. So those 2, the flyover yesterday, it was, was like, shit.

Think about our marketing friends when we have problems in marketing and how many of them come and help us.

None. No.

Like if, if you had a problem with like, I just have—

I just think about business friends. I don't think about marketing friends. Sure. But when you say marketing, I think about the mastermind people.

No, but like just business friends. Like, um, someone messaged me saying today, right now while we're doing this podcast, they need help with their YouTube account. Uh-huh. So I will go and help them with their YouTube account after this. Oh yeah. Right.

Totally.

Where we will help people for things. And it's not like we're consultants. Well, technically we're, we have an agency, but it's not like we're like, okay, this is going to cost this much. We just more so go and help.

And I think what we've realized at a young age is the phrase that keeps coming back to me is help others get what they want and you'll get whatever you want. And you just do that like every, every, like ideally every one ask you have, you have maybe 9 gives, maybe more than that. And you just get everything that you want. The world just kind of bends to your will.

Yes. So yeah.

All right. So I wanted to take a moment to tell you about my podcast co-host Neil's agency called NP Digital, and they work with a whole host of global companies or global organizations. Also, Neil has SEO tools such as Ubersuggest and AnswerThePublic. All you have to do is go to npdigital.com to learn more, and we'll see you on the other side.

All right. So let's talk about what the future SaaS will look like.

Oh, okay. Okay. This is good. You know, funny enough, the guy that posted this one, we were partners before on a little— You and him? Yeah, so we had a website called Stormapper, but anyway, that's a side thing. And okay, so remember how I've talked about how the future of marketing is going to be one click?

Yeah.

So he goes a little deeper here. This guy's Tyler Tringas. So all SaaS is going to have to move upstream, not just selling software, but doing more of the job that they're that their customers currently use their software to do, right? So when you look at Cursor, for example, it's doing the job for you, it's writing code for you, right? And people are asking for the Cursor for doing presentations now. I think marketing is going to go in this way too, where people actually don't want to log into like, you know, this web app or this mobile app and like go through this UX. They just want to say, okay, here are my goals and I just want you to do it. And when I say the future of marketing is going one-click, it's here's the suggestions, click this button, do you just want us to do it for you? And I think a lot of SaaS is going to go in that direction. And so what's happening right now, especially with, and I don't know if you're seeing this, I'm keen to know from your side, but with ClickFlow and with Carrot, there are people just saying, hey, can you just do it for us? Like someone just came to Carrot the other day, can you just run it for us? And so I think the bridge right now, the, if you think about crawl, walk, run in terms of phases, the crawl right now is, okay, here's the SaaS, Can you just do it for us? Eventually it's just going to be the computer doing it. Yeah. Yeah.

So. Dude, when you— I agree with that. I was talking to a corporation about ABM the other day.

Have you heard of Fortive? No.

F-O-R-T-I-V-E. Look them up. Stock. We were actually talking about your solution on their marketing call, uh, with their team. $23.71 billion market cap.

Is that the logistics company?

No, no logistics.

Fortive.ca?

Industrial technology conglomerate. They work in all major countries.

Oh yeah, yeah, yeah. You do. There's so many Fortives. I don't know which one it is. .ca?

No, no, just go Fortive. There's only one that's massive. It's a $23 billion company.

I'm just going to type Fortive stock.

Yeah, you can see Fortive stock.

FTV?

Uh-huh.

Not FTX?

No, it's a big corporation.

Okay.

Yeah. Annual revenue, $6.23 billion.

Wow.

But we were talking about ABM on our call and we were talking about your solution to the marketing department, right? They centralize things and they tend to have like a virtual event or in-person event each year. And we've been working with them for a long time, but going back to ABM, you're so right. When you look at these marketing solutions, they tend to be reporting.

Yep.

And if you look at like the gross growth of Cursor and a few of these AI-based technology companies, the reason they grow so fast isn't the marketing. It's because the software is helping you just do a lot more things efficiently and it saves a lot of money.

Yep.

So it's just growing virally and that's what people are expecting in marketing in which like, They want to be able to click buttons and things just happen for them. And your product, your SaaS would just grow more rapidly. Hard to do though.

Yeah. And marketing changes so quickly too. Like coding is a little more like it takes longer to evolve. With marketing, the tactics change so quickly. So you have to be, the product iteration cycles are a lot faster.

It is. And it's hard to just allow a click of a button because you're relying on so many other platforms where you're restricted on what you can do because based on what they allow you to do through their APIs.

And I think in that case, to your point, it has to, if you're going to do one-click marketing, it probably has to be simple. Yeah, it can't be that complex. If it's gonna be complex, you need humans in the loop to review.

Yeah, I agree with that.

Yeah. Well, that's it for today, guys. Please don't forget to rate, review, subscribe, and we'll see you tomorrow.