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Eric Siu walks through an SEO case study where removing all ads from a UK tax calculator site led to a 113% increase in organic visibility. The team made no other changes, then plans a UI redesign, content cleanup, and link building next.
Eric Siu walks through an SEO case study where removing all ads from a UK tax calculator site led to a 113% increase in organic visibility. The team made no other changes, then plans a UI redesign, content cleanup, and link building next.
I removed all ads from this site and organic visibility exploded 113%.
Remember before we talked about the sites that got hit by the helpful content update? 97% of them had ads on them. So this guy removed all the ads, organic visibility went up. His question here is, is this the end of ads monetized websites? I set up a single variable test a few weeks ago. Remove all ads from website without doing anything else. No link building, no content change, no tech SEO change. Then wait for a few weeks. The initial results are in. The website experienced a massive boost in positions for all important keywords as seen in the images. Next steps, full UI revamp, content pruning, topical authority sculpting, relentless digital PR link building. This website was once the leading tax calculator website in the UK. Then the search intelligence miracle happened, and I've had to focus on the agency operations. I've abandoned the site. Now it's time to play with it and see if we can get it back to take the throne. So in this little thing over here, you can see the graph moves up after the ads are removed. I think that's an interesting experiment.
