This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Reposting to LinkedIn Is a Slot Machine (We Audited Neil Patel's Profile Live)" (created 2026-05-25). The excerpt is an English transcript of a live social-media audit with two participants (labelled SPEAKER A and SPEAKER B) who review Neil Patel's LinkedIn posts and engagement metrics. They discuss reposting across channels, specific post performance (likes, comments, reposts), audience targeting (local businesses/franchises), and the role of luck in which posts perform well. Neil Patel is the subject of the audit; the speakers compare his posts to their own and propose improvements.
Chapters
Because Neil, when you, when you post it to LinkedIn, I'm going to pull up your LinkedIn and let's just take a look at it, right? So your posts are just reposts from your other channels, aren't they? So it's the same stuff as X and all the other channels. Yeah. So I do that, right? And here's the— okay, let's look at— I'm going to look at Neil's and I'm going to look at ours. So let me share my screen over here. So let's do a little analysis of our socials and we can even talk about how we would improve each other. So Neil, you see yours? Yeah. Okay. So this is short form over here. Neil published this 5 hours ago. Neil, just for context, Neil has 800,000 followers on LinkedIn. So 45 likes, 20 comments, 4 reposts, and literally it's— I'm sorry, it's not like the caption's amazing or anything. It's just like a normal caption. His team still uses tags. You probably don't need tags anymore too, but hey, 45 and 20, not bad for 5 hours. This will probably get, I would say, like 150 or 200. What do you say? I have no idea. Okay, let's look at some other ones here. So 19 hours ago, he published this chart, 51 likes on it, 22 comments. And then let's go down a little more, 57, 23. Okay. But I would say that it, I think Neil is, because he's reposting, it's almost like a slot machine. Okay. This kind of looks like a slot machine too, but like this one will get 216 and 72.
It's not even that. It's, if you look at the topics, the topics are very specific to our ideal customer profile. So like, if you look at the charts, those few examples, they won't get tons of likes because they're tailored around local businesses and ideally ones that are franchises. Because that's what we're trying to get for leads, right? Yeah.
Well, what I'm calling out, Neil, is that— yeah. So check this out. You see 57 over here and then, but you have 200, you have 4x more. This is what I'm calling out. So I'm calling out like there is a luck component to the post. You just never know what's going to do well.
