Eric Siu breaks down how his personal brand drove $5M in year one revenue, grew to $10M of an $18M total in year two, then hit a $10M ceiling as the business scaled. He argues that product quality, not influencer status, drives bigger deals and referrals.
You're an influencer in the marketing space, right? So like what percentage of your business actually comes in from your brand? Our first year of revenue was around $5 million. Almost all of it came from me. Our second year, I believe it was either $16 or $18 million in revenue. Of that, around $10 came from me. And then as we started scaling up, 'cause we grew substantially from there, no more than $10 million. It caps at $10. It's less than 10% of our revenue. Which is interesting. People would think that it's a lot more, but no, the reality is it all comes down to the product or service at the end of the day. If the product or service does a really good job, that's how you get referrals and that's how get those other deals coming, those bigger deals coming. And then you have to play the game too. There's other stuff.
