Eric Siu breaks down how a site with 20 million monthly visits makes $3M in affiliate profit with just five people and a $30k monthly payroll. The key: refresh old content and improve click-through rates instead of chasing more output.
First and foremost, I'm going to talk about how I have a website that gets about 20 million visits a month. I'm going to reveal some of the revenue numbers and what we did to get there so you can swipe that playbook. A lot of people, really any marketers, we're often thinking about when it comes to SEO, how can we produce more content, more content, more content? But if you think about the big companies out there, you think about HubSpot, they actually hire a lot of full-time people just dedicated to refreshing content, right? Now team composition, it's not that complicated. We just have 5 people on the team. One, we have an editor-in-chief. Two, we have an editor. We have a chief content producer that will help out with the strategy. And then also we have a photographer because we want just unique looking stuff when it comes to our blog, right? That helps us go a long way and that does help with click-through rate when we are releasing new content. This site alone generates about $3 million just off of affiliate. It doesn't include the other stuff. But the monthly spend on the 5 people that I'm talking about here is about $30 grand a month. So $30 grand a month, $3 million in profit, it's pretty good, okay? And this is just off a simple affiliate site.
