This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "RIP interview podcasts" (uploaded 2024-07-29). It features a single speaker — a podcaster who describes launching the interview podcast "Leveling Up" ~11 years ago, critiques the saturation of interview-style shows, and explains shifting to solo episodes because they find them more enjoyable and strategically effective (trusting YouTube’s algorithm and reaching the right audience). The content focuses on podcast format, audience strategy, and when to change your show’s format.
Chapters
My first podcast, Leveling Up. I started that one maybe 11 years ago or so. That was an interview podcast, and I was interviewing entrepreneurs, but I was focused on marketing. And so that was novel at the time. That was new. The problem now with interviews is everybody does an interview show, and nobody's really innovating on it. Now, every now and then, someone you might get a really good guest, and the content's gonna be really interesting, and the interviewer knows how to ask good questions. But most of the time, most interviewers don't know how to ask good questions, and everyone's doing. interview podcasts. And so, well, how are you going to stand out in a sea of sameness? Now, I've kind of changed my format. I've been doing more solo episodes, and I've been enjoying those a lot more. And I actually don't care if I'm getting less viewership on the solo episodes. One, I'm enjoying it. Two, I know I'm going to reach the people that I need to reach because I know the YouTube algorithm is going to continue to work for me all the time. In addition to me posting to all the audio channels too. When you feel, quote unquote, that a format's no longer serving you, that's when you should think about changing it.
