Ryan Law at Ahrefs built an AI content system using OpenAI Codex that automatically refreshes old articles daily: analyzes rankings, finds gaps, adds sections, creates images, and improves links. He reviews each preview in ten minutes, gives feedback, and Codex learns from it. The whole operation costs $20 a month.
So this is a— do you want to know how you could automate quality content marketing? Go for it. Okay, so check this out. So this is from Ryan Law of Ahrefs, okay? So I think Ryan's really smart and he's just like, look, content marketing is going through the biggest step change since Google appeared. One personal example, I have an old website I built a decade ago. The content was old, the design was old. I had no time to improve it. I resigned, it was resigned to a slow death, whatever this French line is. But now I migrated the website from Squarespace to static HTML. I vibe coded a brand new design with tons of custom widgets. I hooked it up to Codex and now every day Codex chooses one old article to improve automatically. So those of you that are listening right now, watching this right now, you might be thinking, oh, it's probably crappy quality, but I can assure you Ryan is a really smart content marketer. He doesn't just publish crap, okay? I'll just leave it at that. And so he says, it pulls performance data from Ahrefs MCP, It reviews top-ranking articles, it finds content gaps, adds new sections, generates new images, improves internal linkings, and generates a preview for me to provide feedback on. It takes me about 10 minutes to review and finalize the article, and Codex saves my feedback to a memory file that it reviews the next time it goes to update an article. It is literally like having a team working for me to my exact specification, reviving all my old projects, and it costs me $20 a month. And so he's like, this is just a dumb hobby project, right? So content marketing is absolutely crazy right now, and frankly, I'm having the best time.
