Ryan Law built Codex, an AI tool that automatically updates old articles for $20 a month. It pulls performance data from Ahrefs, finds content gaps, adds sections and images, and improves internal links. The tool lets creators refresh legacy content without manual rewrites.
And he's just like, look, content marketing is going through the biggest step change since Google appeared. One personal example, I have an old website I built a decade ago. The content was old, the design was old. I had no time to improve it. I resigned. It was resigned to a slow death, whatever this French line is. But now I migrated the website from Squarespace to static HTML. I vibe coded a brand new design with tons of custom widgets. I hooked it up to Codex, and now every day, Codex chooses one old article to improve automatically. So those of you that are listening right now, watching this right now, you might be thinking, oh, it's probably crappy quality. But I can assure you, Ryan is a really smart content marketer. He doesn't just— he doesn't just publish crap. Okay, I'll just leave it at that. And so he says it pulls performance data from Ahrefs MCP, it reviews top-ranking articles, it finds content gaps, adds new sections, generates new images, improves internal linking, and generates a preview for me to provide feedback on. It takes me about 10 minutes to review and finalize the article, and Codex saves my feedback to a memory file that it reviews the next time it goes to update an article. It is literally like having a team working for me to my exact specification, reviving all my old projects, and it costs me $20 a month. And so he's like, this is just a dumb hobby project, right? So content marketing is absolutely crazy right now. And frankly, I'm having the best time. But, you know, he's like, I think there's always going to be value for, um, and reward for extremely high quality content. And strangely, I think AI is about to become essential for making competitive, high quality content. But traditional content marketing, how can traditional content marketing compete with automated content updating, with deeper research, with unique data visualizations and custom coded page experiences? So my take on this, Neil, is that I think what he said over here, the last part is very important. So sure, maybe he's running these kind of basic updates right now and maybe they're working to a degree, but my belief, just like what I just showed you with the thumbnail, it's going to enable us to create more data visualizations, more images and things like that. I think it's going to help more. It's going to democratize the ability to create higher quality content.
