Eric Siu recounts how he saved a failing tech startup by shifting budget to YouTube ads, growing monthly user acquisition from under 500 to over 5,000. The company landed coverage on Good Morning America and TechCrunch, then secured Series B funding.
I didn't really talk about this too much before. I was leading marketing at a tech startup. The CEO, a month into the job, said, hey, if you don't hit numbers this month, we're going to have to fire you. I'm like, what the hell? Like, I just got here. Like, just because someone else screwed up before me, it's not my fault, right? And I'm like, okay, I can either like, you know, cry about it or I can do something about it. So I'm like, okay, you're going to fire me. So I bet the entire company, I took all the budget and I just bet it on YouTube ads because I saw something. There's potential with it. So that was my claim to fame with that company. We went from acquiring less than 500 users a month to acquiring like 5,000+ users a month. Got on Good Morning America, TechCrunch, everything, right? Raised our Series B, company saved.
