Say Goodbye to Old SEO

12 Apr 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Say Goodbye to Old SEO" (posted April 12, 2025). The excerpt captures a short conversation between at least two speakers debating whether SEO is "dead," referencing BG Squared (Bill Gurley and Brad Gessner). The speakers argue that traditional blue-link SEO has changed rather than disappeared, noting AI-generated overviews taking more SERP real estate and advocating adaptation to broader "Omni-SEO" or "search everywhere" optimization.

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If SEO wasn't dead already, which I would have declared it dead a while ago. Yes. It's really fucking dead.
Did you see how BG Squared, which is Bill Gurley and Brad Gessner, they declared SEO is effing dead now? When they say SEO is really dead, it's not dead. It's just, it's changed. What they're saying is basically what we've been saying. SEO as we know it is dead. And so you can't just optimize for the same blue links anymore. AI overviews are taking more, more real estate and all that, but it's no different than what we've been saying. Some people like to call it Omni-SEO, We call it search everywhere optimization. It's just that behavior has changed and you need to adapt to it. And that's what we really mean. I think that's what these people are trying to say.