Eric Siu argues that SEO and AEO practitioners waste time debating terminology when they should focus on what clients actually want. The real winner isn't determined by which acronym you use, but by understanding your client's language and delivering results they care about.
Which one do you think is going to win, GEO or AEO? Doesn't matter. What will win is whatever the client tells me on the phone, and that is what I'm going to talk about. The client wants to use the word GEO, I will say GEO. If a potential client wants to say AEO, I will say AEO. If they want to use search engine optimization, I will use that. And this is the biggest problem with this debate and the reason I had this topic in here. I see it so much on LinkedIn. People like, guys, stop calling it all this stuff, this is just SEO. Or guys, it's AEO, you're answering questions, right? Or answer engine optimization. And I'm like, do these people have are all wrong. They're picking and choosing the vernacular they want based on what they like or what they feel is right. You and I know this very well. The reality in businesses is the client is always right. If a client wants to call something specific or potential clients want to and you don't optimize for that, well, you're not going to get their business.
