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Eric Siu argues that traditional SEO tactics like link building no longer work the way they used to. He recommends diversifying beyond Google-focused strategies and says he wouldn't start with SEO if beginning now.
Eric Siu argues that traditional SEO tactics like link building no longer work the way they used to. He recommends diversifying beyond Google-focused strategies and says he wouldn't start with SEO if beginning now.
SEO as we know it is basically dead. And so what do I mean by that? When I first started doing SEO, you'd always hear these phrases, oh my God, SEO is dying, SEO is dying, SEO is dying. And my phrase has always been, as long as humans are searching for things, SEO will not die. However, a lot of stuff is not as easy as it was before. In fact, if I were starting today, I would not start with SEO. You need to diversify. Not everything is all about Google anymore. Link building of the past, it used to be extremely effective, but it's just not as effective anymore.
