Eric Siu explains why SEO now means being visible everywhere people search, not just Google. Citations and brand presence across YouTube and Twitter matter more than ever. Frequent publishing and consistent citations, like through the Marketing School podcast, build the reputation that drives search visibility.
You know, we talk about search everywhere optimization. It's the term UCOIN, but it's more so you need citations everywhere. So I had that SaaS group. I was like, hey guys, just go to ChatGPT right now, search for what's the best marketing podcast. 7 out of 8 people, Marketing School was at least number 2, if not higher, right? And so what's the reason for that? It's because we're cited on YouTube. We're over 3,000 episodes on Marketing School. I don't know if you know that. You publish all the time on your YouTube. I publish all the time on YouTube. We're publishing on Twitter. We're everywhere, right? It's not just links anymore. Basically, it does talk about how like, yeah, you need to have like some type of brand reputation. There's sentimentality around your brand as well.
