Eric Siu argues SEO has evolved beyond Google into "search everywhere optimization." Citations and brand reputation across YouTube and Twitter now matter as much as traditional rankings. The Marketing School podcast demonstrates how consistent publishing across platforms drives discoverability.
You know, we talk about search everywhere optimization. It's the term UCOIN, but it's more so you need citations everywhere. So I had that SaaS group. I was like, hey guys, just go to ChatGPT right now, search for what's the best marketing podcast. 7 out of 8 people, Marketing School was at least number 2, if not higher, right? And so what's the reason for that? It's because we're cited on YouTube. We're over 3,000 episodes on Marketing School. I don't know if you know that. You publish all the time on your YouTube. I publish all the time on YouTube. We're publishing on Twitter. We're everywhere, right? It's not just links anymore. Basically, it does talk about how like, yeah, you need to have like some type of brand reputation. There's sentimentality around your brand as well.
