Eric Siu discusses recent SEO layoffs and how companies are replacing experienced professionals with AI tools like ChatGPT-03. Even high-paid SEOs at major companies are being cut, while some firms use cheap written assessments to screen candidates instead.
SEOs are getting fired left and right right now. This is interesting because we're hiring more SEOs right now, and basically we have people do this quick SEO assessment. It's like you're just— it's a write-up and it's 2, 3 pages or something like that. I had ChatGPT-03 score these people, all right? I was like, okay, we're doing an assessment, we want to understand how AI-forward they are, how strong they are with SEO. This one guy works at a very large company that has probably 5,000+ employees, and he scored a 9 out of 10, and everyone else scored like 7s and 5s, right? This guy was was getting paid $250,000 a year as an SEO. His entire team and him, they just got cut last week, right? And so I think what's going to happen to a lot of SEOs is I think a lot of SEOs are getting fired right now. And I think a lot of SEOs are scared.
