Eric Siu spends $25-$40 per YouTube video on ads, which triggers the recommendation algorithm and brings organic traffic. YouTube Shorts are about to explode as the platform competes with TikTok, and B2B creators can repurpose them across Shorts, TikTok, and Instagram Reels.
What I actually thought was a little counterintuitive was running ads to my YouTube videos. Recently, we just started spending like $25 to $40 on any of our YouTube videos. What's happening right now is you can see I was like, okay, this is stupid. It's just going to say my traffic source is coming from YouTube advertising. That's not actually the case. When I look at analytics now, the reality is on YouTube, YouTube's actually recommending a lot of my videos or suggesting a lot of my videos. So that $25 to $40 that I'm spending per video is actually a good return on investment because it's actually growing my YouTube channel across the board and it's actually starting to push my channel more. So I think YouTube Shorts, big opportunity. Obviously they want to fight against TikTok. And obviously if you're doing Shorts, then it makes a lot of sense to hit TikTok. It makes a lot of sense to hit Reels. Your argument might be, well, I'm B2B, but there's actually a lot of B2B people that do this.
