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Eric Siu argues that short-form content is losing its edge. Long-form storytelling and deeper ideas are becoming more impactful, even though short-form is easier to make.
Eric Siu argues that short-form content is losing its edge. Long-form storytelling and deeper ideas are becoming more impactful, even though short-form is easier to make.
I'm hoping short form is sort of a dying trend. It's easy to do. It's easy to get momentum. And I'm starting to see a bunch of people like scratch their heads and be like, wait, like, so why isn't this doing anything for us? And they're starting to realize long form is far more impactful, even though it's harder, it's far more impactful. So I'm actually very excited about this like shift to prioritizing good storytelling, good ideation, good execution on long form.
